Wednesday Morning With Zac  |  |  404.564.7272

Hello everyone,
Below is a weekly newsletter that I send out to our local Atlanta real estate community and wanted to share with anyone else who's interested. It contains bits of local real estate news, market statistics, and business advice. Enjoy!

Some of us are feeling the effects of the new appraisal rules and seeing our closings delayed and deals threatened by unknowledgeable appraisers randomly assigned to properties. Now, there’s a call for a moratorium bill to halt the new appraisal rules for 18 months. You’ve probably seen the online petitions and heard from the Atlanta Board of Realtors on this topic. For more on the possible moratorium bill, please click here!

Lawrence Yun, NAR’s chief economist stated that, "Closed existing-home sales have improved but are coming in lower than expected because some contracts are delayed or falling through from the application of new appraisal rules for many transactions," he said. "Rises in contract activity show buyers are becoming more active even as they face much more stringent loan underwriting standards. Speedy clarification of the appraisal rules could smooth a housing market recovery and support the overall economy."

This statement was made in conjunction with the Pending Home Sales Index showing a rise for the fourth consecutive month - the first time that’s happened since October 2004. Read more here!

Dropping the ball (or bucket of balls). Ever been left wondering why someone decided not to do business with you? Here’s a letter to companies explaining why their salespeople turned off potential clients and lost business. Click here!

Is it time for a change? We are looking for additional top-producing team members who either want to work with buyers or work with both buyers and sellers! Click here for more info! Please email me your resume at or give me a call at 404.564.7272 for a confidential conversation.

Renters caught in the middle. When a home goes into foreclosure, tenants can be left with little warning or preparation. In Obama’s Helping Families Save Their Homes Act, it outlines the procedure for giving tenants notice, which should be no less than 90 days. You can read more details here!

How much do you want to grow your business? If you’ve never been to one of Howard Brinton’s Star Power conferences, you’re missing out! I’ve have been a participant in Howard’s programs for years and will be making a presentation on low-cost marketing at this year’s seminar, from July 29th - August 1st.

For more info and registration, please click here!! Call me for the promotion code and get a $50 discount! 404.564.7272

Lance Armstrong’s business lesson. Kevin Liebl with The Marketing Evolution wrote this week, "Whether you are riding in the Tour de France, a cycling century (100 mile ride) or just around the neighborhood, it is a journey. Leading your business to success is no different. Don’t cut corners - make sure you are prepared. With a lot of preparation and a little luck, you will be holding the trophy at the end.’ Click here to read the article!

Continuing education classes. The Atlanta Board of Realtors is offering a class on mid-year contract changes that is free to Atlanta Board members! Click here for more info.

And Howell Haunson is offering a 3-hour CE class for $15 covering "Mortgage Fraud and the Realtor." Don’t put yourself at risk by not knowing the law! The class is tomorrow from 9:30 a.m. - 12:45 p.m. at the RE/MAX Greater Atlanta Intown office at 1924 Piedmont Road, Atlanta, GA 30324. Please call Celia Harman at 770.352.7247 or email her at for availability.

Have you been insulted? In Harvey Mackay’s column this week, he talks about something you simply have to embrace if you’re in sales: rejection. But instead of looking at it as an insult, harness it to grow better and more determined for next time. You can read his advice this week by clicking here!

If it’s no longer there, you can click here for the last three weeks!

The price is right. When it comes to making offers, price is the name of the game. Click here for tips on pricing it (and timing it) right!

Mike Ferry TV. Whether you subscribe to the MIke Ferry organization or not, everyone can benefit from Mike’s weekly advice tidbits in his online show at Check it out!

Best wishes for a successful week!

404.564.7272 | | |

Good to know from last week...

FMLS stats for May 2009! Here is our monthly report with our easy-to-read FMLS statistics for the month of May 2009! Click here! (There are also links to past Atlanta market statistics!)