Are you familiar with the difference between passive and active marketing? Passive marketing is basically sitting around with your fingers crossed waiting for a buyer to show up and buy your home. Passive marketing is holding open houses, sending out flyers and advertising in the newspaper. You can’t predict if these methods will work or not. Yet, agents that don’t want to work at getting your home sold will insist that they have sold many homes this way. We agree, you can get a home sold that way, but you can’t guarantee it. We DO advertise your home on 53 websites and include a virtual tour for each listing.

Active marketing on the other hand is much more aggressive and very predictable. Our team members will be on the phone for hours every single day, calling prospects and asking them if they would like to buy your home, if they know someone who would like to buy your home or if they would like to sell their house. Do you know why we ask them if they would like us to sell their house? The more signs we have out in the community, the more buyers that will call on those signs. The more buyer calls we get, the more people we can show your house to. Do you think that passive or active marketing gets more homes sold?

To see how the zac team would get your home sold (and to see the list of the 53 websites we would list your home on!) please visit for our Plan of Action and Marketing Plan!

This is part of an on-going question and answer series of the most frequently asked questions we get in real estate. From seller objections to buyer concerns, the zac team will help explain our rationale behind our philosophy in selling real estate here in Atlanta!

#1: “If I list my home with you and buy my next home from you, will you cut your commission?”
#2: “What should I do about keeping my promise to the agent from which I originally bought the home?”
#3: "I have seen this marketing plan from many different agents, what makes yours different?"

#4: “Why is your price so much lower than the other agents that we have talked to? I mean, they have comparisons that show higher prices than yours.”
#5: "Should I wait to sell my Atlanta home until home values go up?"