NAR’s 2012 Profile of Home Buyers and Sellers.

 

In 2012, NAR's Released their Profile of Home Buyers and Sellers and revealed so many exciting and relevant information regarding home buying and finding your perfect home in an Open House. Some Home Buyers prefer to search for their desired home online, but statistics show interesting data that may affect how home buyers see Open Houses. Here are a few statistics you may find helpful.

 

• In 2012 45 percent of all buyers used an open house as a source in their home search process.

• Repeat buyers are more likely to find their home from an open house than first-time buyers and repeat buyers use open houses more frequently.

• Mid-income buyers, those with income between $55,000 and $75,000, are most likely to find their home through an open house compared to those in other income brackets.

• Older buyers, 65 years and older, are more likely to find their home through an open house than other age groups. As age increases, the likelihood of using open houses as a search tool increases—45% of buyers aged 45 to 64 used open houses compared to only 28% of buyers aged 18 to 24.

• Buyers in the South are most likely to find a home through an open house compared to those in other regions.

• Buyers of new homes use open houses much more frequently than do buyers of previously owned homes.

• Married couples and unmarried couples are more likely to walk through open houses than single buyers.

• Buyers whose primary language in the home is not English are more likely to use open houses—44% of buyers whose primary language is English use open houses, compared to 59% who use a language other than English in the home. Similarly, buyers who were not born in the U.S. are more likely to use open houses as a search tool—43% of those who were born in the U.S. use open houses compared to 57% of those who were not born in the U.S.

 

Source:http://www.realtor.org/topics/nationwide-open-house/media-hooks-for-nationwide-open-house