Hello Neighbors,
Following is my Wednesday Morning with Zac email that goes out to local real estate agents in the Atlanta area and, as usual, I would like to share it with you, too!
And this week marks the one year anniversary of Wednesday Morning with Zac!

As the debate rages as to the effectiveness of the new Homeowner Affordability and Stability Plan, we as real estate agents should continue to do all we can to stabilize the economy by helping homeowners stay in their houses and helping buyers take advantage of historically low rates. The AJC ran an article this Sunday titled "Home rescue builds up hope" which discussed both sides of the issues. Oh yes, and my opinion snuck its way in at the end of the article... Read it here.


Atlanta home prices continue to dip. A report released yesterday by Case-Shiller shows that Atlanta home prices are on line with June 2002 values. Read more here...


Success rides on what you know, who you know, and who trusts you. Now, more than ever, your best safety net is, well, YOU. Read more here about the "return on reputation." Your reputation and knowledge can make or break you, which is why you’ll find me at conferences and seminars across the nation. The next one that my team will be attending will cover working with buyers.

We know the top 14 objections that Buyers give when purchasing a home... Here are the first three:

1. "It’s not the right time to buy."
2. "The area is too new."
3. "The area is too old."

More importantly than just knowing these, we actually know how to respond to these objections, so that any Agent can still leave with a signed contract that day. Can you do the same? Now you can learn how!

It’s rare that I publicly endorse an event, however, I feel so strongly that our real estate community can take advantage of this great educational event that I am recommending it to everyone!

Mike Ferry, one of the nation’s most successful real estate coaches, is bringing his team to Atlanta for a one-day seminar titled, "How to Show & Close Buyers!" Topics include prospecting, pre-qualifying, handling objections, establishing standards, and showing property. The Mike Ferry system has been very rewarding and my whole team and I will be there. I hope to see you there, too!

Click here for the info sheet to learn more!
Click here for the registration form to fill out and fax back in!


If you have any questions, please call Lourdes at 800.448.0647, ext. 5304. And my team and I will see you there!

We are searching for two additional agents who, if given an abundant amount of leads, can close at least two additional transactions per month. If that’s you, then I have those leads. Seats in our office are filling up, so please call me directly at 404.564.7272.

Quick reference for the new first-time home buyer tax credit! Click here for the chart from the National Association of Realtors that gives you a side-by-side comparison of the previous $7,500 tax credit versus the $8,000 one just passed.

Certified Distressed Property Expert. I just returned from Denver where I spent a few days immersed in the world of short sales and, in the past few weeks, have spent 28 hours learning the ins and outs of short sales. I am more determined than ever to help homeowners avoid foreclosure! However, short sales can be an intensive process and I would love to help you with your short sale referrals if you find yourself without the time to handle them. Please call me directly at 404.564.7272 so we can effectively help sellers avoid foreclosure.

Upcoming seminars & investing classes. Whether seeking knowledge for your personal real estate investing or looking for continuing education classes, John Adams has it all. If you follow his articles in the AJC and are interested in his upcoming seminar schedule, you can check it out here!

Upcoming listings:
M West: 2BD / 2.5BA for $218,850
East Lake: 4BD / 2.5BA for $500,000

Wells Fargo + the movie theater = "Meeting the Market Challenge 2009." On March 12th, Wells Fargo is presenting a live broadcast to 50 theaters across the country featuring Brian Buffini, David Bach, & Andre Brooks as they discuss their outlook on the market and helping buyers make informed decisions. Popcorn and coke included! Click here to register before March 10th!

"I wish I had bought back then!" Of course, nobody can predict when the market will officially turn around, but we can sure talk about it! And talk about how this is the year to buy, the stars are aligning, and you don’t want to miss out on the fantastic opportunities going on now. Millions of Realtors can’t be wrong, right? Click here for more!

Take action to support a statewide Home Buyer Tax Credit! HB 261 is separate from the current housing rescue plan and creates a one year Georgia Homebuyer Tax Credit for the purchase of an eligible single-family residence with a purchase price between $40,000 and $300,000. Read more and express your support here in the Georgia Association of Realtors Action Center!

Supra eKey for Crackberry. So, you bought your Blackberry and you know it does all these amazing tricks, but do you know how to take full advantage of it? From using your smart phone as a Supra key to managing and marketing your listings, you can learn it all at the Georgia Real Estate School’s class! Click here for the registration form!

Do you have friends who are interested in joining the real estate business? We have a link on our careers page to real estate licensing, appraisal, and home inspection schools!

Plug up the money drain! Do you find yourself trying to figure what else you could cut out of your budget to make the tight fit these days? Try cutting the advertising, practicing your scripts, and bringing your own coffee to work. Click here for an article!

Top Ten Tips to be a Successful Seller. Here is a great article to help guide your sellers as they go through the process of going on the market and maintaining an active listing! Click here...


Best wishes for a successful week!
Zac

404.564.7272 | zac@zac.biz | www.zac.biz | http://blog.zac.biz

P.S. Good to know from last week...
Foreclosure Dictionary. This is an extremely comprehensive list of foreclosure and REO terms and definitions which can help you with contracts, clients, and perhaps your trivia game. Click here!