It can be a little confusing—you interview four agents and you get four different prices. You are probably thinking, why did this person come in with such a low price? Doesn’t he or she want to get our listing? Our answer is yes and no.

Most agents manipulate the computer to show figures that they think you want to hear. Why? Most agents don’t do much or get much business, so getting your listing makes them feel like they are accomplishing something. Whereas, our team sells homes, non-stop, all day long. Did you know that right now, less than 10% of the homes that are listed for sale are actually selling?

Many agents emphasize listed prices. All we are concerned with is what has sold and closed, so we can price your home to sell based on factual information.

If you would like to get started with finding out what your Atlanta home is worth, just go to

This is part of an on-going question and answer series of the most frequently asked questions we get in real estate. From seller objections to buyer concerns, the zac team will help explain our rationale behind our philosophy in selling real estate here in Atlanta!

#1: “If I list my home with you and buy my next home from you, will you cut your commission?”
#2: “What should I do about keeping my promise to the agent from which I originally bought the home?”
#3: "I have seen this marketing plan from many different agents, what makes yours different?"